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Indian brands look to ride the Augmented Reality wave

With 160 million smart phone users in India braced by steady 3G data, Augmented Reality will be ubiquitous as the ultimate mass medium of advertising.

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Cinema advertising to grow at 20%: Interactive Television’s Ajay Mehta

Telecom has started advertising recently on cinema on both single screens and multiplexes as it seeks to penetrate in Tier III and rural markets, like the FMCG category.

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Tata wins premium logo position on Jordan race cars for F1 Grand Prix '05

They took the gamble in 2001, when India's biggest    Click here for bigger image corporate entity decided to back a ‘dark horse’ called Narain Karthikeyan. Now they are gearing to reap the rewards. The Tata Group's logo has been assigned premium positions (refer diagram pics) on the Team Jordan...

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JWT launches Amplify in the US

MUMBAI: J. Walter Thompson (JWT) has announced the formation of an expanded brand entertainment content development and placement practice in the US. A newly created unit called Amplify was the result of a merger of JWT's Brand Entertainment Group and Hill & Knowlton's Showcasee

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