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ISA advises against using BARC data for media planning, buying during tariff order transition

With the new TRAI tariff order coming into force from 1 February, the consumption pattern of TV viewership is expected to vary significantly following the impact on the distribution value chain.

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BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the whole...

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Hemant Bakshi is elected chairman of the ISA

MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September.

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Colors continues to be top gainer at no 2, Star still leads the way in wk 30

MUMBAI: After the two-week long conflict, the three bodies IBF, AAAI and ISA along with TAM came up with the consesus, last week.

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