MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now.
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what Indi
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and electe
An advertising person constantly strives to connect market research data to insights to come up with a winning ca
MUMBAI: To have foreign direct investment (FDI) in TV ratings or not, that is the question.
MUMBAI: With just a little more than two months left for the 12 minute per clock hour advertising cap to be implement
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