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Research imperative to exploit big sports leagues

The successful league models in Kabaddi, Cricket, Hockey, Football, Badminton and Tennis paved the way to create viable career options for young Indians. However, the key to success remains in monetization and return of investment for stakeholders and the sustainability of their business models.

Specials Event Coverage Ficci Frames
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The year of improved sports marketing and production

GroupM ESP national director entertainment sports and live events Vinit Karnik feels that the year 2014 saw the gap between cricket and other sports shortening.

Specials Year Enders
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Aircel Chennai Open gears up for its 20th edition. Mind It!

With two maiden tennis leagues sprucing up this year, another, the Aircel Chennai Open will kick off from 5 January 2015 and will be broadcast on Star Sports.

Television TV Channels Sports
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Nimbus Sports and the million dollar deals

The sports management company which has a golf portfolio worth $3.5 million, is also helping broker deals for the Indian Super League and seeks to tap into other leagues next year.

Television TV Channels Sports
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Coca-Cola IPTL names FedEx as the official logistics partner

FedEx currently sponsors Roland-Garros in France and the Association of Tennis Professionals across 13 countries.

Television TV Channels Sports

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