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Crompton Greaves eyes growth in air cooler market

MUMBAI: Come summer and fans and air conditioner category has its sleeves rolled up to create brand visibility and awareness. It is the time when sales boost up by at least 3 times for fans, air conditioners and coolers.  This summer, another electrical company has launched its new products in the...

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Nestlé Munch launches IPL campaign

MUMBAI: One of India’s largest coated wafer brands, Nestlé Munch, strives to participate in the passion consumers have for music, movies and cricket by integrating it to the core of its communication.

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DTDC joins Delhi Daredevils as official logistics partner for IPL 2018

MUMBAI: As the excitement and anticipation surrounding the eleventh season of the Indian Premier League (IPL) builds up, express parcel service provider DTDC has announced its association as the official logistics partner with Delhi Daredevils (DD) team. In its capacity, DTDC will deliver and...

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RCB signs Duraguard Cement as principal partner for IPL 2018

MUMBAI: Nuvoco Vistas (formerly Lafarge India) has been signed on by Indian Premier League team Royal Challengers Bangalore (RCB) as its principal partner.

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India set to roar in unision with the launch of the VIVO IPL 11 #BESTvsBEST Anthem

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star India have collaborated to co-create the campaign this year. It puts the spotlight on ‘Best vs Best’, that is, the best in global cricketing prowess competing...

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