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Vaishali Verma becomes CEO at IPG Mediabrands

MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring.

MAM Media and Advertising People
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India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
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IPG Mediabrands wins Amazon global media mandate worth $1 bn

Global e-commerce giant, Amazon is consolidating its global media planning and buying duties with IPG Mediabrands network after an internal business review.

MAM Media and Advertising Account
Amazon, Tata & Hyundai top India's most mobile-ready brands, FB in world's best

MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

MAM Marketing Brands
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'Name and shame delinquent channels'

MUMBAI: Media buying and planning (advertising) agencies and brands reacted strongly or cautiously when it came to commenting on famous yet delinquent television channels suspected of wrongdoing by India's only TV ratings points (TRP) body. Broadcast Audience Research Council (BARC), the only...

MAM Marketing MAM

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