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TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Digital transformation of OOH in India

MUMBAI: Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement -- digital is rapidly evolving how out-of-home advertising is perceived.

MAM Media and Advertising Digital Agencies
What Hotstar?s high score on IPL-9 means for television

It is a generally accepted fact that cricket is a religion in India. This country of 1.2 billion (120 crore) people that is further divided between different communities, states, and languages has one of the few things very much in common - cricket consumption. A case in point for this has been the...

Television TV Channels Sports
Havas Media Group acquires MFG Labs

MUMBAI: Havas Media Group acquires digital strategy, data science and mathematical research company MFG Labs.

MAM Marketing MAM
Women Power: Anita Nayyar

MUMBAI: With 25 years of experience behind her, Havas Media Group India and South Asia CEO Anita Nayyar is no stranger to the media industry.

MAM Marketing MAM

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