Harish Bijoor

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Can politicians have a brand value?

MUMBAI: The Bhartiya Janta Party seems to be riding high on its prime ministerial candidate, Narendra Modi, especially in the digital world it seems. After offerings like two smartphones - SmartNaMo Saffron One and SmartNaMo Saffron Two, mobile games like Modi Run and Narendra Modi: Game, now there...

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