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What content marketers should keep in mind in 2016

GroupM’s This Year Next Year report 2016 has projected that Digital Ad Ex will grow by 47.5 per cent in 2016. It has also strongly hinted at an upcoming trend where brands will get into movie and content production. With disruption being the name of the game, traditional avenues of content...

MAM Marketing MAM
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Motivator launches "#NeverMissAShot with Lava V5" for people who miss beautiful moments when taking snaps

Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 - aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device. 

MAM Media and Advertising Media Agencies
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Maxus launches Kaleidoscope

MUMBAI: Maxus India today launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural...

MAM Media and Advertising Media Agencies
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Zee Melt's second edition scheduled for 11-12 March

MUMBAI: Zee Melt 2016, a festival that brings together advertising, digital, marketing, emerging technologies, the media & PR industry, will be held on 11 and 12 March in New Delhi. The two day festival by Kyoorius is in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

Television TV Channels GECs
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GroupM appoints Rohit Suri as Chief Talent Officer

MUMBAI: GroupM has appointed Rohit Suri as the chief talent officer for their South Asia operations effective from 1 February. He will be based in Mumbai and report to Group M South Asia CEO CVL Srinivas and GroupM APAC chief talent officer Angela Ryan. Suri takes over from Gaurav Hirey, who is...

MAM Media and Advertising People

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