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Google adds new search features for ICC World Cup T20 in India

NEW DELHI: Google has launched two two new experimental features in Search with the ICC World Twenty20 in full swing to make keeping up with all the cricket news easier —   fresh content directly from cricket players, personalities and commentators, and a new live sports commentary panel.

MAM Media and Advertising Ad Campaigns
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Virtual Reality: What’s in it for marketers?

MUMBAI: In the marketing industry, digital era is not something being anticipated but a reality that has arrived and the way one interact with digital content is also changing rapidly especially through the advent of virtual reality (VR) and augmented reality(AR).  The terms are often thrown in...

MAM Media and Advertising Media Agencies
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Google celebrates India’s love for cricket; launches new ad campaign

MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can...

MAM Media and Advertising Ad Campaigns
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Vivek Jain from Reliance Jio's digital arm joins CA Media Digital as CEO

MUMBAI: CA Media Digital (India) has appointed former Reliance Jio digital media vice president Vivek Jain as chief executive officer. CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR, and other investors. Jain will report to the board of directors of CA...

iWorld Over The Top Services
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'Marketers must not fall prey to the viral trap:' KS Chakravarthy

MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness -- The New Minimum For Survival, digital marketing and social media agency Liqvd Asia CCO KS Chakravarthy (Chax) points out that accepting the changing role of advertisers and...

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