APPIES 2015 announces advisory council and chief judge
MUMBAI: A two-day showcase of the best marketing campaigns from across over 10 markets in Asia, APPIES 2015, which is
QUOTE: "Record numbers aside, we are more delighted to have some sterling brands and marketers on board as presenters and judges. You can look forward to two very inspiring days indeed." - Ms Goh Shu Fen, Chairperson of the APPIES and Co-Founder & Principal of R3.
Singapore, 26 June 2013: Learning, sharing and networking - the DNA of the annual APPIES agenda - is once again on the cards at APPIES 2013 which has seen a record number of 130 entries being submitted by over 35 agencies in 15 countries. This year?s competitive showcase will once again integrate a visual showcase of 100 of the latest and best integrated marketing campaigns with stimulating live presentations by their brand marketers/campaign creators.
The 100 shortlisted integrated marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns. For last year?s winners, visit www.appies.asia.
Around 70 presenters (brand marketers or campaign creators) will pitch their work individually to the assessing panel comprising leading industry peers, and 5 will win the Best Presenter Awards. The USP of the APPIES LIVE 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign?s key highlights by the brand?s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.
This year?s record participation of presenters and judges in one venue over two days will once again provide a convenient and stimulating platform for attendees to learn from leading industry peers, share innovative, award-worthy work and network for future business and professional opportunities.
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