• Lite Bite Foods HMSHost to pump Rs 100 crore in developing travel destinations

    Submitted by ITV Production on Sep 04

    The Foods and Beverages (F&B) industry in India is expected to get a massive boost from new international and domestic outlet launches at retail destinations like airport, train stations and highways across the country.

    The joint venture between Lite Bite Foods and HMSHost is expected to pump in Rs 100 crores in reinventing the outlets at the various travel destinations in India.

    This JV, which will operate under the name Lite Bite Foods HMSHost, will be based out of Gurgaon in Delhi.

    HMSHost?s presence across the dynamic F&B markets in the world, permeates Lite Bite Foods entry in new markets. The association combines the global resources and expertise of HMSHost and Lite Bite Foods, and will capitalise on the strong reputation HMSHost has developed as a leading provider of food and beverage services for travellers.

    Lite Bite Foods? overseas chains are Baker's Street, Punjab Grill and Fresc Co, and Autogrill, which are among the oldest F&B service provider for travellers across the globe.

    Lite Bite Foods chairman Amit Burman is hopeful that the new company has the combined value of Autogrill's international expertise and Lite Bite Foods' extensive local market and cuisine knowledge and network of established outlets. ?This agreement represents each organisation?s strong commitment to provide the best F&B retail experience to our consumers across all travel channels. Together, we will bring an exciting new force to the country's travel food retail industry and revolutionise this emerging channel,? he adds.

    Lite Bite Foods CEO Sharad Sachdeva said, ?With millions of passengers travelling annually, the transit hubs like airports and railway stations have become a strategic location for our brand?s presence. We are very excited about this JV and this association will definitely help extend our brand in neighbouring countries as well.?

    indiantelevision.com Team
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