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Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
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Epic TV's growth in the infotainment genre

The infotainment genre is no longer to be sidelined. Indeed that was seen when Epic TV switched from calling itself a general entertainment channel to one in the infotainment genre.

Television TV Channels Viewership
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Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual @ Discovery
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EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual @ Discovery
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Sadhguru and isha foundation's exuberant mahashivratri event live on Epic TV

India’s only Hindi-language India-centric infotainment channel is set to offer its viewers a unique, spiritual experience on the night of Mahashivratri this year. EPIC channel has associated with Isha Foundation to telecast the highly followed, grand Mahashivratri celebrations LIVE from the Isha...

Television TV Channels Factual @ Discovery

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