Mumbai: Despite the turbulence in the current markets, ET NOW, has once again proven its top notch competency in helping its viewers make the right trade call, by attaining the leadership status amongst the business news genre.

As per the latest Television Audience Measurement data, ET NOW leads the English Business News Channel with 42% market share in All India 1Mn+ Market amongst the core audience from CS AB Males 25+ Yrs, in Week 39 (18 September, 2011 to 24 September, 2011). ET NOW also leads in the 6 Metro & 8 Metro Markets with a market share of 43% & 46% respectively.

ET NOW continues to maintain its market leadership in the commercial capital of the country (Mumbai) with 78% market share in the current week which is more than thrice that of the market share of rest of all English Business News Channels put together. Also if the channel?s performance is measured with respect to the average market shares over the last 4-Weeks, 8-Weeks & 13-Weeks; ET NOW leads in all the three parameters with market shares of 62%, 60% and 58% respectively amongst the core audience from CS AB Males 25+ Yrs.

And during the Stock Market Hours (weekdays 8am to 4pm) which contribute significantly to the overall viewership of the genre, ET NOW leads with a market share of 47% amongst the core audience from CS AB Males 25+ Yrs in current week (Week 39).

So stay tuned to ET NOW for more stock tips, trading strategies, sectorial calls, stock market trends and exclusive interviews.