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GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership
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Viacom18 continues period drama experimentation with 'Jhansi ki Rani'

Viacom18 is not one to stay down after one fall. Recently, the network released a periodical historical drama Dastaan-E-Mohobbat on Colors but when it failed to grab eyeballs, it has swiftly decided to replace it with another in the same genre – Jhansi Ki Rani produced by Contiloe Pictures.

Television TV Channels GECs
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How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
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Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

MAM Marketing Brands
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Guidelines to deal with paid news ahead of elections

NEW DELHI: There is some amount of seriousness in tackling the issue of paid news. The Election Commission has issued guidelines to the Chief Electoral Officers of all the states and Union Territories to deal with candidates‘ advertisements on telev

Television TV Channels News Broadcasting

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