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Tamil Thalaivas launches initiatives to promote kabaddi

Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports...

Television TV Channels Sports
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Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship buzz to expand its user base.

Television TV Channels Sports
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Dream11 gets funding of Rs 719 crore from Tencent Holdings

Chinese social media and gaming giant Tencent Holdings has invested $100 million (around INR 719 crore) in Mumbai-based Dream 11 Fantasy according to VCCircle. Dream11 had been in advanced stages of discussion with Tencent about raising funds from the Chinese behemoth since April 2018.

iWorld Gaming
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Dream11 assigns creative mandate to Leo Burnett

Leo Burnett Orchard, The Leo Group India’s full service creative agency, has won the creative mandate for sports tech startup, Dream11.

MAM Media and Advertising Account
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Dream11 ropes in MS Dhoni as brand ambassador

Indian online sports gaming platform Dream11 has announced cricketer Mahendra Singh Dhoni as its new brand ambassador. The former Indian captain will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities.

MAM Marketing Brands

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