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Miss Malini Entertainment’s digital play with first long form video content

With data becoming cheaper and more affordable, Indian market saw a high jump in online video consumption. Millennial audience is especially craving for more digital video despite the emergence of several OTT players.

iWorld Telecom
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MTV Splitsvilla ropes in 10 sponsors for its eleventh season

It’s that time of the year again! MTV, India's No. 1 youth brand is back with the most watched dating reality show, Splitsvilla.

iWorld Broadband
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YouTube joins the race of making original localised content

MUMBAI: Till now in several markets including India, YouTube’s ad based model is more popular than the premium ad-free service. Now, in order to draw new customers to its paid subscription service, YouTube is creating scripted series and other original programing for international markets including...

iWorld Telecom
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Sony BBC Earth dominates factual entertainment space within a year

People thought that the infotainment genre was saturated with enough players competing for a niche viewership. That was until Sony BBC Earth took up the challenge and launched in an already cluttered segment. Proving naysayers wrong, the channel scaled up its market share from 22 per cent to 26 per...

iWorld Telecom
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RCom replenishes bank guarantees of Rs 774 cr with DoT

Four weeks ahead of telecom tribunal’s deadline, Reliance Communications (RCom) and its subsidiaries have reinstated bank guarantees (BGs) aggregating Rs 774 crore with the Department of Telecommunications (DoT) while the deadline was of 10 September.

iWorld Telecom

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