MUMBAI: Hot on the heels of bagging the Aditya Birla Retail ?More.? business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch. Initially the agency will work on the Microwavables range.  The agency?s Mumbai office will handle the business.

Commenting on the reasons for choosing Everest, Priyanka Kheruka, Director, Borosil Glass Works commented; ?We at Borosil are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil; Everest has demonstrated this passion and have created a strategy aligned with our vision.?

Commenting on the win, Dhunji S. Wadia, President, Everest said; ? We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. We look forward to take the brand to greater heights.?

Rahul Jauhari, NCD, Everest said, ?It‘s great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.?