MUMBAI: Young men are all about skirt chasing. And Deos' role in their life is limited to an aphrodisiac, spray on, and see yourself transition into an instant chic magnet. Or so we?ve been lead to believe so far. But is that all young men are about? We set out to figure.

The more young men we met, we realized that we couldn?t be more off. With the changing face of the Deo category, changing is the face of the consumer. There were enough and more young men who lost sleep not over the Amrita who didn?t turn back to acknowledge him in the college canteen, but the cricket selection he missed & the reality show audition he?s approaching both with hope and trepidation.

And so set out, Zatak. Espousing the cause of young men, increasingly restless with life as is and taking it upon themselves to reach for the Stars. Whether we were right or whether young men are indeed about skit chasing; only time will tell. For now, do watch:

Sameer Satpathy, EVP & Business Head, Marico India said, "Most deodorant brands are marketed on the plank of attraction, with Zatak we seek to recognize the changing face & broad basing of the Deodorant category. Zatak seeks to be a partner of todays? youth, who irrespective of his background has aspirations to achieve more with life and for whom; a Deo is a step in his preparation for life ahead".

The deodorant will be available in 4 variants - Striker, Challenger, Gambler and Avenger which are an extension of the ideology that the brand is set to follow. Zatak has strategically rolled out its campaign only in the last leg of the IPL season which commands the highest viewership.

Talking about the concept behind the campaign Pallavi Chakravarti, Associate Creative Director, Taproot India said "Your fragrance underlines who you are, how confident you are and what you?re capable of. In a world where people are waiting to pull you down, Zatak lets you make a statement and shut the naysayers up. Literally. Leading to the creative expression: Har Attack KaJawab...Zatak."