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SBI Life Insurance, WATConsult launch India’s first-ever programmatic digital OOH campaign

SBI Life Insurance, for its ‘Main Se Hum Campaign’, has launched the first-ever programmatic digital out-of-home (OOH) campaign in India. Planned by WATConsult, the digital and social media agency from Dentsu Aegis Network (DAN) along with DAN’s Programmatic Arm - Amnet, this innovation aims to...

MAM Media and Advertising Out Of Home
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Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

MAM Marketing Brands
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iProspect appoints Vishal Shah, Asad Khan as senior directors

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as senior directors to lead the SEO practice at the agency. With more than eight years of experience, Khan has chiefly been responsible for expanding business for the Southeast...

MAM Media and Advertising People
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Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, as the strategic and creative partner for its brands - Flying Machine and True Blue.

MAM Media and Advertising Account
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Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

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