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DAN Programmatic launches predictive dashboard 'Vision'

DAN Programmatic, powered by The Data Sciences Division of Dentsu Aegis Network (DAN), has launched ‘Vision’, a hyper-scaled machine- learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns.

MAM Media and Advertising Digital Agencies
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India ad-spend forecast of 11.4% in 2019

With the ongoing Cricket World Cup putting growth on the front foot, the Indian ad-spend forecast is expected to show a double-digit growth of 11.4 per cent to reach Rs 696.9 billion, reveals Dentsu Aegis Network’s (DAN’s) latest advertising spend broadcast.

MAM Marketing MAM
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Amnet partners zeotap to deliver improved programmatic solutions to brands

Amnet, the programmatic expert from the house of Dentsu Aegis Network, has partnered with zeotap to deliver healthier campaign results to advertisers through the combined use of their innovative digital strategies and zeotap’s best-in-class targeting data.

MAM Marketing Brands
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Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South

Dentsu Aegis Network, the global media & marketing communications conglomerate, has promoted Ashish Bhasin, currently chairman and CEO, Dentsu Aegis Network - South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and chairman and CEO of India.

MAM Media and Advertising People
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Posterscope predicts 12-15% growth for OOH in 2019

Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019. As per its findings, the year is expected to be an important and exciting one for the OOH industry...

MAM Media and Advertising Out Of Home

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