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Kantar Media & comScore join hands to offer cross-media audience measurement

Integrated Measurement Approach will deliver faster, smarter solutions for advertisers and broadcasters.

Television TV Channels Viewership
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comScore rolls out programmatic trust initiative in 44 countries

ComScore independent metrics, first made available for media sellers, will elevate quality inventory worldwide.

MAM Marketing MAM
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WPP's Kantar inks global alliance outside US with ComScore

Under the terms of the agreement, comScore will issue 4.45 per cent in shares in exchange for the benefits of the strategic alliance, and acquisition of certain European Internet audience measurement assets.

Television TV Channels Viewership
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Starsports.com to show ICC WC 2015 in four languages

Star India EVP and new media head Ajit Mohan outlines plans ahead of the mega event and spells out the secret ingredients that helped in the website’s recent success.

Television TV Channels Sports
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Vdopia announces APAC launch of Chocolate

It is being launched with a potential audience reach of more than 200 million unique users globally.

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