BENGALURU: CNN retains its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX). The research reinforces the network?s undisputed regional leadership in TV, mobile and online ? making it 15 consecutive years in the top position.

In India, no international news channel accumulates more affluent and senior-level Indians, across a month than CNN. CNN is also the leading international media entity (excluding portals and aggregators) in terms of web site reach and usage via mobile devices in the country.

The latest PAX results for the period Q1 to Q4 2012 show that CNN is the clear frontrunner among international news and business channels across all metrics. CNN also continues to deliver its brand of quality, engaging and trustworthy news content to an affluent and discerning demographic across Asia Pacific. Highlights of the research include:

The CNN brand reaches 30% of PAX respondents across all platforms#, with an even stronger connection with hard-to-reach target groups, such as top management (43% monthly reach). The total brand reach is also 43% greater than the next largest international news brand (BBC), and 2.4 times more than the third placed news and business brand (CNBC).

CNN is also the outright leader in reaching high income earners*.

Each week, CNN reaches 55% more international travelers than the next placed news and business channel.
Within the business community, far more corporate investors*** watch CNN than any other international news and business channel. CNN alone reaches 79% more of these investors each week than the combined audience of the international business/financial news channels.

As a TV news brand, CNN has two-thirds (68%) more daily and 57% more weekly viewers than any other international news or business channel. Across a month, CNN?s leadership remains strong, with 46% more viewers than the next placed TV news brand (BBC World News), and more than twice as many viewers as CNBC.

Duncan Morris, Vice President of Research at Turner International Asia Pacific, said: ?What makes these results particularly striking is that CNN has the largest audience base in news, no matter how you look at the data ? by platform, target group or reach metric. Since the first PAX results were announced in 1997, CNN has demonstrated that it is consistently successful in delivering quantity, as well as quality, in audience terms.?

In the most recent research, CNN also demonstrated its online brand strength, with the results for CNN?s websites scoring well against the competition.

CNN is the most widely visited international media brand## online, with 71% more monthly users than the next placed brand (BBC.com).
CNN?s competitive advantage is even stronger among Business Decision Makers (110% more users) and Top Management (93% more).
While CNN website usage continues to grow year-on-year, the same is not the case for the next ranked media brand (BBC.com).
CNN# also has the largest user base via mobile devices, with one third (34%) more monthly users than the next placed brand (BBC)#.
Combining website reach with reach via mobile devices, CNN?s strength on digital platforms is clear, with 48% more users than the next placed brand (BBC)#.
In India, no international news channel accumulates more affluent and senior-level Indians, across a month than CNN. CNN is also the leading international media entity (excluding portals and aggregators) in terms of web site reach and usage via mobile devices in the country.

MUMBAI: Live from multiple locations in the Convention Halls and CNN Grills, viewers to have ringside seats for the Republican and Democratic National Conventions

CNN will offer viewers nonstop, unbiased programming across on-air and digital platforms at the U.S. Republican and Democratic National Conventions beginning later this month. The network?s robust political team will travel to Tampa, Florida, and Charlotte, North Carolina, for live programming and events from locations on the convention floors, sky booths and a studio integrated into the CNN Grills1.

?As the only U.S. cable news channel that has not picked sides in this election, CNN has a unique lens with which to cover these conventions,? said Sam Feist, CNN Washington bureau chief and senior vice president. ?In Tampa and in Charlotte, we will give both parties an opportunity to showcase their platforms while also asking tough questions of Republicans and Democrats. Coverage of the conventions will dominate our air over two weeks as CNN‘s deep bench of anchors, political reporters and analysts help Americans make an informed choice about their vote.?

MUMBAI: Are athletes the ultimate Road Warriors? This month, ?CNN Business Traveller? was in London, a city in the throes of the Olympics, playing host to athletes and spectators from all over the world.

As London prepared to receive the world?s athletes and their supporters, the programme heard from staff at Heathrow airport, London?s mayor Boris Johnson, the fans, and from the athletes themselves. The programme also learnt how the city?s hotels braced themselves for their guests, Eurostar tore chairs out of its carriages to make way for Paralympians and their wheelchairs, and London taxi drivers installed beds in their vehicles in efforts to offer a room for the night.

Meanwhile, host Richard Quest seeks guidance from the experts on how to stay in shape on the road, sampling the ?best of British? with a daring foray into British Military Fitness sessions, and showcasing a specially devised ten-minute morning hotel room routine ? useful for those trips where the time and inclination to get to the gym escape us. Finally, the man considered the world?s most travelled athlete, Gary Player, shares a thing or two with Ayesha Durgahee about his own tips for life as a road warrior.

CNN Business Traveller: Olympic Special airs on (IST)*

Thursday 09 August at 1300
Friday 10 August at 1000
Saturday 11 August at 1200
Sunday 12 August at 0830

MUMBAI: CNN?s Piers Morgan will be live on location broadcasting from London for the 2012 Olympic Summer Games, airing globally on CNN International and in the United States on CNN/U.S. CNN?s primary live location in London is a panoramic view of Olympic Park and Olympic Stadium. With a reach of more than 200 countries, CNN International will expand its Olympic Summer Games coverage with ?World Sport?, which airs live several times a day. Former Olympic Gold Medalist Linford Christie will contribute to CNN?s coverage of the Olympic Summer Games.

Online, CNN Digital will live blog the Games, post results and medals in real-time, and feature original content all on www.cnn.com/olympics. Coverage will also include daily photo galleries, an interactive showing the evolution of the Olympic athlete since 1896 and a special franchise called ?Human to Hero?, which profiles Olympic athletes. CNN iReport, the network?s global participatory news community, is launching two projects for the Games. The first is an Open Story, which places photos and videos from iReporters and CNN journalists into an interactive map and timeline. iReport is also taking submissions for the Sports Photography Master Class, where users can share their best sports photography, and the most compelling images will be featured in a photo gallery on CNN.com. Online content will also be available via CNN?s mobile platforms, including CNN?s mobile website and on CNN apps for iPhone, iPad and Android phone.