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Chinese cable op uses BigBand Digital TV mgt to expand programme lineup

With the aim of expanding its programme lineup and maximising bandwidth efficiency Nanjing Radio and Television Network has done a deal with BigBand Networks which provides network platforms for video, voice and data services in China.

DTH DTH Services
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ESPN to launch Chinese version of magazine in Dec

MUMBAI: ESPN is looking to build its brand further in China. The sports broadcaster will launch a Chinese-language monthly magazine in December. It will target the young male. In Asia ESPN has a 50:50 JV with the Rupert Murdoch owned Star Sports. Vertex has acquired the publishing license of the...

Television TV Channels Sports
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Viacom in Chinese content production deal with Beijing TV

MUMBAI: Viacom's China push has gathered some serious steam with the announcement yesterday by chairman and CEO Sumner Redstone of a strategic partnership with Beijing Television (BTV) for music and entertainment content production.

MAM Media and Advertising Digital Agencies
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Jackie Chan to star in a Chinese television series

MUMBAI: Action star Jackie Chan is now going to star in a television series, which has been titled Silver Times. Apart from Chan, the series will also star other big stars from China, Taiwan and Hong Kong.

Television TV Channels GECs
Lost in Translation: Corporate Branding

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe.

MAM Marketing MAM

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