MUMBAI 24thJune, 2013: Cent Percent Media Solutions ( CPMS) adds 2 more channels to its advertising sales bouquet taking the total to 10 channels. It has recently acquired the advertising sales contract of Tarang music and Prarthana : the leading channels in their respective genres. With a 40 odd people national sales force, driven by professionals with exceptional credentials, CPMS in its 4 months of existence has shown commendable growth.

Cent Percent Media Solutions, an outsourced national sales representation company, has been set up by some of top media professionals with exceptional track record to leverage the impending proliferation of India TV industry, riding the waves of digitization of cable distribution.

Odisha television Network is most respected and one of the largest regional media conglomerates in the country. Currently the group owns and operates 4 channels in Odisha and its sister concern Ortel Communication runs the largest cable distribution system in Odisha and neighbouring states. Channels like OTV, Tarang, tarang Music and Prarthana are leaders in their respective genres and together the group commands about 60 percent of total viewership of Odia language TV, as per TAM data.

Commenting on the association , Mr. Ratikant Satpathy, VP, Odisha Television Network said " TV industry is presently at a tipping point. We realize that digitization will drive exponential growth going forward and channels like ours will get their fair share of growth. They will also be seen and evaluated more seriously. We see immense value in the professionalism of Cent Percent Media, especially their expertise and experience in both national and regional markets. We are confident that Cent Percent Media will live up to our Expectations.

Mr. Barun Das , Managing Director of Cent Percent media says " It?s a matter of great pride to associate with such a professional leading group like OTV. Odisha will certainly join the leagues of the six top language differentiated regional markets viz Bengal, Maharashatra and the 4 southern states. And OTV group will certainly lead that development. We will be committed to exceed our partner?s expectations. As we aware, October 2013 onwards, the TRAI recommended inventory Cap will be getting implemented which will be a boon for a section of TV channels. We are well prepared to derive maximum value for our clients."

Amit Tripathi , CEO Cente Percent Media commented " The fact that a group like OTV has shown their trust in our professionalism, adds a lot to our confidence. We have a large national sales outfit with offices in all metros lead by experienced industry veterans. We understand the challenges of the new scenario post TRAI advertising inventory Cap getting implemented. We are confident that our clients will be benefitted in that revised market scenario."