Mumbai: CNBC-TV18 has been honored with Gold for the best print campaign for a property/show at the PromaxBDA India Awards for their Budget Print Campaign.

Designed around the theme of ?Bounce Back or Break Down?, the campaign on the Union Budget 2012 was an aesthetic reflection of the fact that subtlety is not the need of the hour. The campaign was conceptualized and executed by Cell18.

The campaign, together with the shows, focused on the major challenges faced by the Indian Economy, both internally and internationally and the solutions versus the deficits in the budget. The creatives were thought provoking, and exuded an ?in your face? attitude.

The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising. Contestants competed for the coveted PROMAX Muse and BDA Isis, all to be recognized as the best in India, Pakistan and Bangladesh. The award categories were open to Satellite, Cable, Broadcast Television, Radio Station and associated new media, their agencies and production houses.