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Six principles vital for acceptance of branded content: Vanessa Clifford

NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds sterling towards that every year, Newsworks deputy chief executive Vanessa Clifford said the aim should be to provide value to the...

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BBC Worldwide India: Women team makes fiction push

Keeping the viewers glued to their television screens on prime time to cheer for their favourite Jhalak stars with each new season of Jhalak Dikhhla Jaa, getting them riled up over the closer- to-home love stories in Dil Ko Phir Aaj Jeene Ki Tamanaa Hai, taking the nation aback with television's...

Television Production House Fiction
Abbys adds Branded Content & Entertainment category

MUMBAI: The Branded Content & Entertainment Abby has been added as a category in this year‘s edition of The Abbys, the advertising awards that take place during the Ad Club‘s annual festival Goafest.

MAM Marketing MAM
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Bacardi India’s Dewarists makes it to the Branded Content and Entertainment shortlist

MUMBAI: Music reality show The Dewarists, which was sponsored by Bacardi India’s brand Dewar‘s Scotch, has won itself a place in the Branded Content and Entertainment Lions category at the 59th Cannes Lions Festival.

MAM Marketing MAM

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