• Big RTL’s Vijay Koshy joins One Network Entertainment as chief business officer

    MUMBAI: Former vice-president of Big RTL Vij

  • RBNL's radio business continues profitable run in Q1-2014

    BENGALURU: Note: The profit/loss figures mentioned collectively or for each segment in this report are profits before

  • BIG RTL Thrill launches month-long outdoor campaign across Mumbai and Delhi; Catches men outside their homes

    Submitted by ITV Production on Mar 30

    MUMBAI: After grabbing the eye-balls of men in Uttar Pradesh, BIG RTL Thrill which has recently entered the metros of Mumbai and Delhi now catches men outside their homes with an expansive outdoor campaign across the markets. Leading the campaign with its key show Fear Factor Darr Se Takkar is its host Arhaan Behll who is seen plastered across key catchment areas, targeting men between the age of 15-44 years and using the public transport via road and vehicles of mass transit. Areas have been carefully chosen to ensure it is focused and engages with the right audience mix. The month-long campaign which is in progress, has made innovative use of mediums including billboards, pole kiosks, bus panels and shelters, areas outside of railway stations, police stations and has been executed across over 300 ambient media in both cities.

    The Channel which first launched in Uttar Pradesh and received excellent response from the local populace has now entered the metros of Delhi and Mumbai. This campaign sports Arhaan Behll enticing audiences with the message Darr Se Panga, Mere Saath. Innovations include cantilevers at key junctions with snake cut-outs shown curling up the pole, snake pits being created on key bus shelters - which had battery operated snakes moving inside a glass enclosure and more. Each of the innovations have been carefully planned and placed, to ensure it stimulates and prompts relevant audiences to tune in and sample the show. The channel also engaged with TV screen and cinema screens supported by extensive branding at over 100 cinemas in Mumbai and Delhi, McDonalds stores, Railway Stations, Caf? Coffee Day outlets, buildings, offices and more.

    BIG RTL Thrill is positioned to create a new genre of entertainment for male audiences across the Hindi speaking markets fills a void in male entertainment, offering them a comprehensive offering and promises to resonate excellently with its audiences. It also offers marketers an opportunity to reach out to a clear audience base with minimal spill-overs.

    Speaking on the campaign, Mr. Sunil Kumaran, Business Head, Regional TV, Reliance Broadcast Network said, ?The campaign is engaging and goes with a very simple message inviting audiences to overcome their fears, led by our key show Fear Factor Darr Se Takkar. The idea and the innovation are to excite the common man, who takes the public transport to work, is highly aspirational, and, this far, has been restricted with limited options of his choice, when it comes to entertainment on television. We are confident of getting a similar response in Mumbai and Delhi as received in Uttar Pradesh from both audiences and marketers alike.?

    BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

  • Big RTL thrill witnesses blockbuster opening

    Submitted by ITV Production on Jan 08

    MUMBAI :BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs. The channel displays high male affinity ahead of established regional and national players in the market as per the TAM ratings (Week 51, CS 15-44 SEC N, UP ALL). With a majority of television channels showcasing content that is targeted towards women, the need for a male-oriented channel was addressed by BIG RTL Thrill which airs the best international action content dubbed in Hindi from around the world. Key shows on the channel include Fear Factor...Darr Se Takkar, Cobra 11...Highway Ke Rakshak, and Criss Angel...Magic Ya Sach have emerged as the top rated shows.

    Data reveals that the channel enjoys a better TSV of 18.99 in Uttar Pradesh which is greater than that the competing channels in the region. BIG RTL Thrill has a comprehensive and deep distribution coverage available over 200 major analog and digital cable platforms in UP and on the Reliance Digital TV network combined with anextensive marketing campaign executed for the channel?s launch. This has resulted in an overall reach of 1153 million households, 586 from UP 1+, making BIG RTL Thrill the channel with the highest reach in Uttar Pradesh across 1mn+ towns ? more than any other local channel in the region. With a variety of new shows in the offing that will keep the male audiences engaged, BIG RTL Thrill aims to become the one-stop destination for action-related content.

    Speaking about the channel?s landmark opening, Mr. Sunil Kumaran, Business Head ? Language TV, Reliance Broadcast Network Limited said, ?We are very excited about the phenomenal response which the channel has received in its first two months. Our content mix, handpicked from across the globe along with our massive integrated marketing campaign has made the channel a hit with male audiences in the market. With a variety of new shows in the offing and Phase II of DAS also on the anvil, we are confident that BIG RTL Thrill will find a better connect with a larger audience base across larger geographies.?

    BIG RTL Thrill, a joint venture between Reliance Broadcast Network Limited and leading European Entertainment Network RTL Group, creates synergies with RBNL?s No. 1 radio network 92.7 BIG FM which has 6 stations in the state, along with its variety entertainment channel BIG MAGIC. Together this media bouquet is one to reckon with and stand as the leading media platform of Uttar Pradesh, delivering maximum and focused reach to marketers.

    Reliance Broadcast Network Ltd.

    Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties, television production, and out-of-home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM ? India?s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks ? A joint venture with CBS Studios International, offering 3 English Entertainment Channels - Prime, Love, Spark, as well as a regional General Entertainment Channel for the PCHP region called Spark
    Punjabi; BIG RTL THRILL ? the first channel from the Company?s joint venture with Europe?s RTL Group, targeted at male audiences with the tag-line ?Action ka Baap?; BIG MAGIC ? a regional General Entertainment Channel for the Hindi heartland, which has also expanded into the US, Canada and Australia under the brand name BIG MAGIC INTERNATIONAL; BIG PRODUCTIONS ? the television content production division that caters to the creative needs of the diverse Indian television landscape, and BIG STREET ? which acquires and markets long term premium out-of-home inventory. Reliance Broadcast Network also distributes Bloomberg TV India, the country?s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com

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