Mumbai: With International Women?s Day fast approaching on 8th March, 2013, BIG CBS LOVE, the No.1 English GEC amongst young urban audiences, is all set to woo viewers with a 10-hour marathon called ?Show Her The Love?. The special will showcase top-rated shows like ?The Good Wife?, ?America?s Next Top Model? and ?The Game?. Starting 11am, BIG CBS LOVE will showcase the power, glamour and spirit of a woman through the shows which capture the essence of womanhood in celebration of Women?s Day.

Kicking off the Women?s Day special feature of ?Show Her The Love? will be Primetime Emmy award-winning drama, The Good Wife will air between 11am to 3pm while highlighting a true ?Power Woman?. With inspiration and charisma taking the forefront, The Good Wife showcases the story of a complete woman played by actress Julianna Margulies who balances home and work with great ?lan. The series will be followed by the multiple Teen Choice Awards winning show, America?s Next Top Model between 3pm and 7pm. Featuring a woman?s inherent traits of passion and a diva-like attitude, the show, with host Tyra Banks, is a must watch for all aspiring to be the ?Glam Woman?. The ?Show Her The Love? special also cherishes the characteristic traits of women through NAACP Image Award winner for Best Comedy Series, The Game which brings forth the ?Spirit Woman?. Full of love, fun and always in high spirits, this show which will air between 7pm and 9pm celebrates the all-round woman. ?Show Her The Love? will be promoted extensively across digital mediums while engaging audiences on social media platforms.

Mr. Anand Chakravarthy, Business Head - BIG CBS said, ?Show Her The Love is the perfect way for our audiences to cherish the spirit and essence of womanhood this Women?s Day through some of CBS?s
award-winning shows which have strong female protagonists. We have carefully selected shows which showcase the various personalities of these TV characters and are confident that the special will not only appeal to the viewers, but also enable our advertisers to further engage with their target audiences.?

The Women?s Day special featuring award-winning shows The Good Wife, America?s Next Top Model and The Game, called ?Show Her The Love? will air on March 08, 2013 from 11AM to 9PM exclusively on BIG CBS Love.

Mumbai: After chronicling the inspirational lives of some of India?s most illustrious names in a quest to give India its true role-model, BIG CBS PRIME?s definitive show India?s Prime Icon has revealed the one name that will perpetually be remembered as an ICON in the real sense. An exclusive home-grown property by BIG CBS PRIME, India?s Prime Icon saw the coming together of some of the nation?s most awe-inspiring and influential personalities spanning various professions like sports, entertainment and politics. Ending all debate, viewers have chosen the enigmatic superstar Mr. Amitabh Bachchan as the first ever winner of India?s Prime Icon on BIG CBS PRIME.

The legendary actor was felicitated India?s Prime Icon at the grand finale event of the show by the divas of today Priyanka Chopra and Anushka Sharma, who together conferred the prestigious title on the luminary. This was followed by a special tribute by writer and critic Bhawana Somaaya who has compiled a Dictionary on Bachchan - the first in the history of Indian cinema titled Amitabh Lexicon, with the unveiling of the book and a special audio visual paying tribute to the Icon.

Bollywood?s biggest superstar, Mr. Bachchan, has revolutionised Hindi cinema with his iconic blockbusters like Deewar, Don and Zanjeer. His unassuming nature, hard work and inimitable style are the very qualities that have earned him the status of a legend, a demi-god and of course India?s Prime Icon.

India?s Prime Icon brought together the cr?me de la cr?me of the Indian political, film, television and sporting worlds like Sachin Tendulkar, Narendra Modi, A.R Rahman, Aamir Khan, and Shah Rukh Khan amongst others. The competition was intense and fans from across the nation voted for their favourite Icons with the help of insights from lyricist Prasoon Joshi, celebrated columnist Malvika Sanghvvi and adman Suhel Seth who served as Opinion Leaders on the show. Based on audiences? votes Mr. Amitabh Bachchan emerged as the clear winner, hence walking away with the coveted title.

Commenting on the occasion, Mr. Anand Chakravarthy, Business Head - BIG CBS Networks said, ?We couldn?t have asked for a better grand finale to the show, with the most deserving, Mr. Amitabh Bachchan,
being conferred the title of the India?s first ever Prime Icon. Epitomizing the word Icon, we are happy that India has selected the most commendable Icon. We are thankful to our partners Pernod Ricard and Samsung Galaxy for partnering with us on this innovation.?

Mumbai : BIG CBS SPARK, the ultimate music destination, gave an exclusive opportunity for the fans of teen singing sensation Justin Bieber to meet the star in Kuala Lumpur, Malaysia during the singer?s world tour to promote his latest album ?BELIEVE?. For the same, BIG CBS SPARK launched a digital contest, ?The Bieber Fever? that was sponsored by Air Asia, Asia?s largest and pioneering low-fare, no-frills airline. Through the contest, Air Asia gave the winners a once-in-a-lifetime opportunity to fly down to Kuala Lumpur and meet their favorite pop star Justin Bieber and watch him live in concert. With this campaign, Air Asia further emphasized on its promise, ?Now Everyone Can Fly?.

?The Bieber Fever? contest was a digital property wherein to participate, Facebook users needed to upload a video of themselves singing their favorite Justin Bieber track and share it with their friends and ask them to vote for their video. An Air Asia branded photo tagging app was also introduced where users scored points based on the number of friends they tagged. The tagged picture got updated in the users album visible to all his friends hence increases reach. The winners of the contest were declared on the basis of maximum votes they received from their friends for their videos and their score of the photo tagging app.

In order to create a buzz about ?The Bieber Fever?, BIG CBS SPARK, in association with Air Asia, launched a 360 degree promotional campaign for the contest. Going beyond television, BIG CBS SPARK enabled great visibility and brand connect for the contest across various online as well as offline mediums. The campaign was executed by BIG CBS SPARK, in association with Air Asia, on the social media platforms such as Facebook and Twitter through daily posts, quizzes, updates and tweets. Fun hashtag like #IfBieberWereIndian started during the campaign was trending on Twitter at #2 in India for over 4 hours. The offline activations were carried out in some key youth-centric locations like shopping malls and Caf? Coffee Day & McDonald?s outlets across metros.

The campaign was an immense success as it surpassed the committed campaign digital reach by more than 100%. Estimated numbers show the total campaign digital reach was 22,20,000. The campaign not only fulfilled its expectations of creating awareness about the contest and Air Asia?s association with the same, but also increased the engagement ratio with audiences by 3 folds on Facebook. The contest was promoted across all other platforms such as television, BIG FM radios and outdoor promotions to drive maximum participation and increase brand awareness for the property.

Commenting on the campaign and contest initiative, Anand Chakravarthy, Business Head BIG CBS said, ?We are pleased with the overwhelming response that the contest has received. For Air Asia, we had conceptualized the campaign in a way that would aid the airline in establishing a connect with the right TG. And given that a large portion of their TG is the youth, we decided to fashion the entire campaign around the concert of teen star Justin Bieber. This contest was the right fit for Air Asia as it involved flying the winners to Kuala Lumpur to watch the singer live in concert. As a result of this integrated campaign we have successfully helped Air Asia gain greater visibility and brand recall.?