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Bhuvan Bam trying to change endorsement model with his brand associations

The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to faces.

MAM Media and Advertising People
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The First ever brand ambassador of arctic fox is none other than Bhuvan Bam

Arctic Fox, Backpack brand has appointed Bhuvan Bam of BB Ki Vines as their very first brand ambassador.

MAM Marketing MAM
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Lenskart ropes in Bhuvan Bam as brand ambassador

Eyewear retailer Lenskart has signed YouTube star Bhuvan Bam as its new brand ambassador. The decision was taken keeping in mind that Bhuvan’s digital content appeals to the youth and aligns with their brand image.

MAM Media and Advertising People
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It’s time for independent content to shine

People can’t seem to get enough of the trailer of Ranveer Singh’s Gully Boy. It's based on the life of hip-hop artist Divine, someone who defines the rap/hip-hop subculture in India and what was known as 'Gully Rap' in Mumbai.

Movies Independent
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SAB's Happii-Fi to target multiple genres, gets 3m views online

MUMBAI: SAB Group’s digital initiative Happii-Fi has set the pace to become a front-runner in the original digital content game. With the digital audience in India growing rapidly SAB Group plans to aggressively expand Happii-Fi by coming up with comedy content in multiple genres like talk shows,...

Television TV Channels GECs

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