MUMBAI: MOVIES NOW, India?s No. 1 English Movie Channel, brings a revolutionary experience in High Definition with Avatar. Directed by James Cameron, Avatar has raised the bar of cinematic experience with its unique, charismatic and overwhelming characterization & path-breaking technology. Watch the Biggest Blockbuster ever made on August 15, 2012 at 12:00 noon and 9:00 pm only on MOVIES NOW.

Cameron took over a decade to make this epic masterpiece. The highest grosser ever, the movie has won over 70 awards in the year of release and been nominated for Nine Academy Awards including Best Picture and Best Director.

Capturing the imagination of the viewers like never before, Avatar explores the hidden secrets of the other world called Pandora. The man-made computer programme called Avatar, visits this exquisite land of mystery and adventure with their minds and transform into the most beautiful creatures called the Na?vis.

Known for its astute sense of marketing, MOVIES NOW has gone that extra mile to give its viewers a real experience of Avatar as the Na?vis take over. The channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Kolkatta, Bangalore and Chennai with impactful 3D illusion layout which provide an ecstatic life-like simulation and bring alive the experience of Avatar. The channel is also reaching out the youngsters across 50 Caf? Coffee Day outlets and 19 PVR Cinemas through innovative branding. Viewers can also catch a glimpse of the digital innovative campaign on www.facebook.com/moviesnow where Hollywood has turned into Na?vi Land!

Avatar is presented by Airtel, powered by Royale with Teflon in association with GE & New Ponds pure white & Kohler.

An absolute must watch this Independence Day at 12:00 noon and 9:00 pm only on MOVIES NOW

MUMBAI: BookMyShow.com, India?s largest entertainment ticketing portal, witnessed record breaking opening weekend sales of more than Rs 560 million for Hollywood blockbuster The Dark Knight Rises. The film was released on 20 July.

Speaking on this joyous occasion, BookMyShow.com founder & CEO Mr. Ashish Hemrajani said, "Being the last sequel of the blockbuster, the excitement amongst the audience for the movie was thrilling from the first day onwards. The Dark Knight Rises was almost houseful on Friday and over the weekend too, we experienced the enthusiasm amongst the people."

Dark Knight Rises has broken all the records of Hollywood biggies such as The Avengers and Avatar.