MUMBAI: Hungama Digital Media has launched an augmented reality (AR) campaign for Mahindra XUV500 at Auto Expo 2012, which is being held in Delhi.

Those attending Auto Expo got to experience augmented reality first hand, where they could virtually experience cheetah by their side. By standing out on the floor, a big screen over the XUV shows a cheetah walking in and standing next to the visitor. It shows the visitor with the car and the cheetah with a watermark on the image - Me with the cheetah! - XUV500. With such exceptional visuals, the consumers are left spellbound surrounded by the raw beauty of the cheetah on the mechanical lines of the cars, the company said.

Additionally, Hungama has created a website and WAP site for Mahindra which allows users to feel like they are at the Auto Expo. The homepage shows layout of the Mahindra stall as it is on ground. The website also has links to Social Media destinations of various brands, shares functionality and an inquiry form. Also, Ipad applications, digital brochures, cut out applications are also created by Hungama.

Since Auto Expo 2012?s focus this year is on green technologies and environment, Mahindra wanted to make the activity as green as possible along.