Ashish Sehgal

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Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People
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TVT gives us power to negotiate better: Broadcasters

MUMBAI: The month of July saw the tamasha related to the ratings - TRPs vs TVTs and it was for a fortnight that the whole industry awaited for the three stakeholders to reach a consensus on how viewership numbers will be dished out and what will be the metric for evaluating how television is faring...

Television TV Channels News Broadcasting
Marico in list of top advertisers by volume as Bharti Airtel slips out

MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult market condition for telecom companies.

MAM Marketing MAM
HUL to be exclusive ad partner of Zee Bangla Cinema

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has signed an exclusive advertisement deal with the country’s largest spender on advertising Hindustan Unilever Ltd (HUL) for its newly-launched Bengali movie channel.

MAM Marketing MAM
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H1: Hindi GECs on their toes

MUMBAI: In the cash-guzzling Hindi general entertainment channel (GEC) space, the first six-months of the year remained fiercely competitive.

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