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Guest Column: Impact of artificial intelligence on programmatic advertising

Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative methods of advertising which facilitates...

MAM Marketing Brands
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Sony MAX embraces Artificial Intelligence to launch Television Industry’s first NLP based Chat Bot – ‘Filmykaant’

Staying true to its philosophy of ‘Deewana bana de’, Sony MAX, India’s number 1 Hindi Movie Channel, from Sony Pictures Networks is all set to amplify the ‘Deewanapan’.

Television TV Channels Movie Channels
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Tight deadlines holding Indian agencies back: Roopak Saluja, The 120 Media Collective

Who can forget the catchy viral sensational song - Why This Kolaveri Di – from a few years ago? It might seem like just a song that went viral but the reality is far from that. The song has an interesting story.  

MAM Media and Advertising AD Agencies
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Has advertising finally begun to embrace AI?

MUMBAI: Artificial intelligence (AI), a tool that uses logic to mimic the human brain, has been the buzzword in the advertising industry for quite some time now.  AI was founded as an academic discipline in the year 1956, and in the years since, the technology has experienced several waves of...

MAM Marketing MAM
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Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

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