Archana Anand

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Initiative wins media mandate for Dish TV, Videocon d2h

Following a multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has won the media mandate for Dish TV and its recent addition Videocon d2h.

iWorld Over The Top Services
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Women media pros speak out about gender equality in the workplace

International Women’s Day is a worldwide event that celebrates women’s achievements from the political to the social front, while calling for gender equality. It’s a time to not only honour the change brought about so far but also to continue fighting for it collectively. The day commemorates the...

Television TV Channels People
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Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
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Diverse language content the pivot for ZEE5's growth

MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and...

iWorld Over The Top Services
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Avian Media wins the PR mandate for ZEE5

ZEE5 has mandated Avian Media to lead its India PR duties. Launching soon with content across multiple languages, ZEE5 will be the one stop digital destination for ZEE Entertainment, a global Media and Entertainment powerhouse. The platform will offer a mix of both On-Demand content, including...

iWorld Over The Top Services

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