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Apple pips Google to take top spot as most valuable brand

The total brand value of the Top 100 now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over the 10 years since the ranking was first launched.

MAM Marketing Brands
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HBO partners Apple to launch standalone streaming service

HBO has joined hands with Apple, wherein for the first time an HBO subscription will be made available directly to Apple customers through HBO Now.

iWorld Over The Top Services
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Interbrand: Apple and Google continue to be the best global brands

Apple and Google maintain their #1 and #2 positions and each exceed USD $100 billion in brand value; Huawei makes Best Global Brands history as the first Chinese brand to enter the report.

MAM Marketing Brands
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U2 partners with Apple for a new album

Titled Songs of Innocence, the album is available for free on iTunes till its official release on 14 October this year.

Movies Hollywood
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Google buys new startups-Emu and Directr

The acquisitions are being made to augment Google’s messaging technology and video advertising business.

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