Anita Nayyar

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Havas Media wins the Integrated Media Mandate of Brick Eagle Group

MUMBAI Havas Media Group India has won the integrated media mandate of Brick Eagle Group, India?s leading financial services platform for affordable housing.  The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of Rs 20 crore.

MAM Media and Advertising Account
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Havas Media wins Amplifon's integrated media mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of hearing care service provider Amplifon India. The madate comes post a keenly fought multi-agency pitch. For Havas Media, this win comes on the back of a stellar business performance in 2015 where it won more than Rs 300 crore...

MAM Media and Advertising Account
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Who defines prime time - Advertisers or viewers?

MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offer in the afternoon, and later had reluctantly resigned to watch re-runs of shows, The Content Hub 2016's session on ?Redefining Primetime? was the place to be.  

Specials Event Coverage Content Hub
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Rs 1500 crore riding on World T20 & IPL's back to back play out in 2016

MUMBAI: Come 2016 and merely five days separate the two flagship cricketing extravaganzas - the ICC World T20 and the Indian Premier League (IPL). Even as World T20 draws to a close on 3 April, IPL takes to the ground on 9 April and riding on the two tourneys in terms of advertising spends by...

Television TV Channels Sports
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Changing role of media agencies

2015 rang true with the anticipated digital growth and enthusiasm.

Specials Year Enders

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