Mumbai: After chronicling the inspirational lives of some of India?s most illustrious names in a quest to give India its true role-model, BIG CBS PRIME?s show ?India?s Prime Icon? has revealed that India?s favourite actor, Mr. Amitabh Bachchan has bagged the coveted title. The actor was felicitated by Bollywood divas Priyanka Chopra and Anushka Sharma at a special event which also witnessed the presence of director Sudhir Mishra, actress Neetu Chandra and composer Aadesh Srivastav. An engaging conversation ensued with host Bhawana Somaaya about Mr. Bachchan?s journey over his career spanning over 4 decades. The Grand Finale episode of India?s Prime Icon with Mr. Amitabh Bachchan winning top honours will be telecast on Friday, 1st February 2013 at 9.30 PM on BIG CBS PRIME.

An exclusive home-grown property being aired on BIG CBS PRIME, ?India?s Prime Icon? brought together the cr?me de la cr?me of world of politics, films, television and sports like Sachin Tendulkar, Narendra Modi, A.R Rahman, Aamir Khan, and Shah Rukh Khan amongst others. After an extensive online voting poll, and expert comments from Opinion Leaders ? lyricist Prasoon Joshi, columnist Malvika Sanghvvi and adman Suhel Seth ? Mr. Amitabh Bachchan has been declared the winner of the first-ever ?India?s Prime Icon?. Along with the Bollywood beauties conferring the prestigious title on the luminary at the Grand Finale, viewers will be able to catch a glimpse of Mr. Bachchan?s engaging interaction with students from India?s premiere education institutions regarding the business of entertainment, his inspirations and aspirations, and his experiences during the 40 years he has spent in the industry.

Mr. Anand Chakravarthy, Business Head - BIG CBS Networks said, ?After an incredible journey showcasing some of our country?s favourite icons, the audiences have selected Mr. Amitabh Bachchan as the first-ever India?s Prime Icon through an online poll. Epitomizing the word Icon, we are happy that India has selected the most commendable Icon. We are thankful to our partners Pernod Ricard and Samsung Galaxy for partnering with us for this unique property.?

The Grand Finale of the first-ever India?s Prime Icon with Mr. Amitabh Bachchan will air on Friday, February 1st 2013 at 9.30 PM only on BIG CBS PRIME.

Mumbai: The Celebrated ?Hot Seat? of the No. 1 show Kaun Banega Crorepati will now travel across the length and breadth of India giving the common man an opportunity to experience KBC right in his city. The ?Hot Seat Aapke Shehar? was unveiled by the iconic host of the show Mr. Amitabh Bachchan in Mumbai today as part of the promotional activity for KBC.

The promotional van will travel through the following cities - Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal and in each city the van activity will be on for 2 to 3 days culminating in a small event where the selected lucky participants from the city will get a simulated experience of sitting on the ?Hot Seat? and answer the questions asked by Mr. Bachchan from a recorded video. The lucky winners will win attractive prizes.

Speaking on this occasion, Danish Khan Senior VP and Marketing Head said, ?Hot Seat Aapke Shehar,? is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and

experience the magic first hand. We are confident that they will shower the same love this season also.?

So calling all aspiring Crorepatis, get ready to sit on the hot seat as ?Hot Seat Aapke Shehar? is coming to your city soon.