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Retailers get creative; engage with consumers through digital media

MUMBAI: Changing consumer trends have got retailers on their toes. The fight for attracting consumers and keeping them hooked has just got fiercer.

Technology Software Applications
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Allen Solly unveils new brand identity

MUMBAI: Apparel brand Allen Solly has launched its new brand identity. Being a brand that has always believed in drawing from the heritage of the past and finding its spirit for the present times, Allen Solly has adopted a contemporary version of the Stag as its new brand mark.

MAM Marketing MAM
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Allen Solly launches new campaign conceptualised by Ogilvy

MUMBAI: Allen Solly has launched a new campaign on its theme of Friday dressing. The new TV commercial, conceptualised by Ogilvy & Mather Bangalore, has the core message of "Adios Stressing, Hello Friday Dressing".

MAM Marketing MAM
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Allen Solly crowned most admired brand of the year at the Lycra Images Fashion Awards

Bangalore, Monday, 31 January 2006: Premium apparel brand Allen Solly for the third consecutive year won 'Most Admired Brand of the Year - Smart casuals'. Allen Solly was conferred with the prestigious Lycra Images Fashion Forum 2006 at a glittering evening in Mumbai on Wednesday, 25 January 2006....

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