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TV penetration growth flat, cinema negative, radio & print positive: NRS 2003

MUMBAI: The long-awaited and much-discussed National Readership Survey 2003 has hardly rung in cheer this Yuletide season for media.    At an all-India level, media reach according to NRS 03 has registered no significant change over NRS 2002. Instead, penetration of cinema has slipped by three...

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