iWorld
Airtel 4G network now covers 15863 towns and villages across Assam
MUMBAI: Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today said that its 4G network now covers over 15863 towns and villages in Assam, empowering customers with best-in-class high speed mobile broadband services.
Airtel, which is the #1 operator in Assam with over 8.4 million customers, recently announced a massive network expansion drive to further scale up its high speed data services across the region.
In addition, as part of its acquisition of Telenor’s India operations, Airtel has added 6 MHz of spectrum in 1800 MHz band to its portfolio in Assam. This will further boost 4G network capacity in the state, complement the rollout of new sites and fiber and enhance customer experience in the form of even better indoor and outdoor coverage.
Raveendra Desai, CEO, Assam and North East, Bharti Airtel said, “To bring more and more customers onto the digital highway, we are committed to further expanding our 4G services across Assam. The availability of budget friendly smartphones is driving a massive uptake of 4G data and Airtel aims to be the 4G network of choice of customers in Assam with its superior data experience. Airtel’s affordable plans and packs offer access to exciting digital services like music, movies, LIVE TV on mobile and we invite customers to experience our 4G network.”
All Airtel 4G customers enjoy free access to Airtel TV that offers over 10,000 movies and TV shows plus 375 LIVE TV channels on the go. Airtel has also been consistently rated as the fastest network in India by global speed measurement leader – Ookla.
Airtel offers the widest bouquet of mobile services (4G/3G/2G) in Assam backed by a wide distribution channel of over 39 thousand retail outlets that serves customers even in deep rural pockets. Airtel’s network now covers 30,000 towns and villages representing approximately 94% of the state’s population.
e-commerce
Google rolls out new AI shopping tools for Indian users
Gemini, AI Mode in Search, and Circle to Search get smarter upgrades to simplify online buying.
MUMBAI: Google is making online shopping in India a lot less “add to cart” and a lot more “ask and discover”. The tech giant has announced a fresh set of artificial intelligence-powered updates designed to make finding and buying products more intuitive and efficient. By integrating its Gemini models with the Shopping Graph, a massive dataset of over 50 billion product listings that sees nearly 2 billion updates every hour, Google is bringing smarter, more conversational shopping experiences across its platforms.
Users can now move seamlessly from idea generation to product discovery within the Gemini app. Whether planning a festive outfit or building a gift list, shoppers can receive product listings, comparison tables, pricing from across the web, and direct purchase links, all through natural conversation. The feature is currently available in English and Hindi.
Google has upgraded its AI Mode in Search, turning it into a more natural shopping assistant. Instead of relying on traditional filters and keywords, users can ask questions in plain language and receive structured responses with visuals, pricing, reviews, and inventory details. Comparison tables highlighting key differences are also included. While currently available in English, a Hindi version is expected soon.
The popular Circle to Search feature has been enhanced on devices such as the Pixel 10 and Samsung Galaxy S26 series. Users can now identify and explore multiple objects in a single image at once. In fashion-related queries, the tool can break down entire outfits and suggest similar products, making style replication or discovery much easier.
Google stated that these updates build on last year’s successful rollout of the Virtual Try-On tool in India, which helped users visualise apparel before purchase.
In a market where shopping decisions often happen in seconds, Google is betting that smarter AI will turn casual browsing into confident buying. From festive shopping lists to spotting the perfect outfit in a photo, these new tools aim to make every scroll feel a little more rewarding and a lot less overwhelming.
