MUMBAI: In an ongoing effort to make the Advertising Council of India (ACI) more relevant and useful to its constituents, their new website went live on the auspicious occasion of Dussera. www.adcouncilofindia.org.

Pradeep Guha of the ACI said ?I believe this will be very useful in the times to come. Right now, the site gives one an overview of what the ACI is all about.

It has the information about the interesting Fast Track program ACI is running (as a part of the Asian Federation of Advertising Associations, AFAA) and has a useful link to the AdAsia 2011 site. More important, it has the first initiative of the AFAA knowledge Center.?

AFAA has forged a partnership with WARC, a company headquartered in London and providing ideas and evidence to the marketing community for 25 years. WARC has offered AFAA the trend report for Asia called the Asian Toolkit for the AFAA Members. As ACI is a member of AFAA, the Asian toolkit is now available to all members of ACI. The toolkit could be accessed via link from the ACI site by the appropriate Association-Member. It will be a summary version which the Associations could distribute to their members. This would add great value to the Membership in each Association that is a member of the ACI.