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IPL 2018: The dos and don'ts for brands

MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It’s 2018 now, its eleventh edition and the IPL has come a long...

MAM Marketing MAM
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Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
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Coexistence of music channels and digital devices is shortlived: Neeraj Vyas

MUMBAI: Digital platforms are threatening the very existence of music channels today. With rising cost of licencing music, the profitability of channels has drastically dropped. Speaking to Indiantelevision.com, SAB & MAX cluster EVP and head Neeraj Vyas says that music channels carry more...

Television TV Channels People
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'Sanskari' India wants condom ads off primetime

MUMBAI: India is a country that takes offence at the slightest suggestion of titillation. The Advertising Standards Council of India (ASCI) has approached the ministry of Information and broadcasting (I&B) for withdrawing condom ads that are telecasted during prime time or ‘family viewing time...

Regulators I&B Ministry
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IPL net realisation up, digital ad revenue grew astronomically as compared to TV

MUMBAI: How have the businesses of brands, advertisers and the allied industry changed since the advent of one of the most popular sporting events -- IPL. The net realisation of IPL property has gone up by five per cent despite the depreciation of the rupee against the US dollar.

Television TV Channels Sports

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