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I&B tightens up on condom ads on TV

MUMBAI: Condom ads are off prime time television. The latest advisory from the information and broadcasting (I&B) ministry has asked broadcasters to keep them out of the purview of children and only telecast them between 10 pm and 6 am.

Regulators I&B Ministry
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The creative storytelling in tourism ads

MUMBAI: Tourism ads have had the same ingredients for years: panning through scenic views, mountains, palaces, forts, rivers and people dressed in traditional state outfits. Once in a while you throw in a celebrity. These ads centre around a story about the state they represent. Vivid images of the...

MAM Media and Advertising Ad Campaigns
YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 '17, 180 mn Indians watching monthly

MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time. As...

iWorld Social Media
Facebook rev, net income up in first quarter on higher mobile ad revenue

BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to the corresponding year ago quarter. Facebook in its earnings release says that Mobile advertising revenue represented...

iWorld Social Media
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Digital ads share low; CII-KPMG hopes for 33.5pc CAGR

MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing Summit, which brings out valuable information on Indian digitization and the shift from traditional to digital marketing.

MAM Marketing MAM

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