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Facebook introduces an easier way to create ads and measure their impact

NEW DELHI: Facebook has redesigned its ad buying and reporting tools based on responses from businesses. The ad buying process will start with a simple question - what’s your advertising objective? – and the Facebook tools will recommend an appropriate ad based on that objective, and then help...

iWorld Social Media
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Asiasat to be privatised

MUMBAI: Asian satellite service provider Asiasat has said that its major shareholder plans to take the company private to allow management to focus on business development in a competitive market. Under the proposed privatisation there will be a scheme of arrangement under which all shares,...

Television TV Channels GECs
US watchdog regulates pop-up, pop-under ads

For internet surfers, the words pop-up and pop-under ads mean sheer disturbance. They are often forced to equip their computers with pop-up killers and stuff like that. Many companies who use this mode of advertising show scant respect for the surfer.

MAM Marketing MAM
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Satyam divests stake in Sify for $ 62.62 million

MUMBAI: Satyam Computer Services Ltd has divested its existing holding of 11,182,600 equity shares of Rs 10 each in Sify Ltd., represented by ADS, to Infinity Capital Ventures LP, a firm controlled by Silicon Valley entrepreneur Raju Vegesna. The sale was concluded at a price of $ 5.60 per ADSs....

Television TV Channels News Broadcasting
Google to sell banner ads

Search engine giant Google plans for the first time to sell ads that include images, says a posting on the company's Web site.

MAM Marketing MAM

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