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Hotstar clocks 25.3 mn concurrent viewers to set new global record

MUMBAI: Hotstar, India’s largest premium streaming platform, continued to raise the bar in live streaming, setting a new global benchmark during the India vs New Zealand semi-final on 10th July 2019. The platform registered an unprecedented 25.3 million concurrent viewers, shattering its own...

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YouTube expanding monetisation tools for creators

Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options for channel memberships, custom stickers that users can pay to make appear in video chats, and several new merchandising partners.

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Netflix ropes in BBC Studios' Jackie Lee-Joe as CMO

MUMBAI: Amid intense competition in the streaming market worldwide, the streaming giant has made another important move by appointing Jackie Lee-Joe as chief marketing officer. Lee-Joe who has been CMO of BBC Studios since 2015 will take up the new role in September.

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Amit Goenka on ZEE5 growth, monetisation and language-based content strategy

Within a very short span after its launch, Zee Entertainment Enterprises Ltd's (ZEEL) digital venture ZEE5 has been able to gain good traction in the Indian market reaching 61 million monthly active users (MAUs).

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Jio leads in AGR for March '19 quarter

Fresh data from TRAI has shown that Reliance Jio was again the top telecom operator for the quarter ended March 2019. It had an adjusted gross revenue of Rs 9839 crore.

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