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Saregama Yoodlee Films’ Siddharth Anand Kumar on digital content strategy, theatrical releases & more

Saregama’s Yoodlee Films is betting big on content-driven films by collaborating with over-the-top (OTT) platforms. While the production house is streaming six of its films on Netflix, it has also struck a deal with another leading platform, Hotstar.

iWorld Over The Top Services
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ZEE5 launches tamil original web series ‘Thiravam’

ZEE5, India’s fastest growing OTT platform premieres Thiravam, a political thriller which revolves around the life of a small-time scientist who claims to have invented a herbal fuel that will revolutionize the petroleum industry, thereby posing a threat to dominant oil-rich countries. Starring...

iWorld Over The Top Services
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Airtel and Shemaroo launch ‘The Horror TV’, - a subscription service for Horror, Thriller and Crime content on TV

Airtel Digital TV, the DTH arm of Bharti Airtel, and Shemaroo Entertainment, India’s leading content house, today launched ‘The Horror TV – Ab Lagega Darr’ – a subscription premium service offering a variety of horror movies, TV shows and web series.

iWorld e-commerce
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Vodafone Idea and Hyundai AutoEver India (HAEI) sign exclusive partnership for Connected Car Services with Hyundai Blue Link Technology

Vodafone Idea, India’s leading telecom service provider and Hyundai AutoEver India, a subsidiary of Hyundai Motor Group has signed exclusive partnership for the India debut of Blue Link Connected Technology with the recently launched Hyundai VENUE - India’s First Smart Connected SUV for a range of...

iWorld Telecom
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Political parties spent Rs. 53 crore on digital platforms: Facebook ad library

There is no denying the fact that digital media has remained one of the strongest tools used by the political giants to woo the voters this election season.

iWorld Social Media

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