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Facebook reveals plan to launch cryptocurrency Libra

Social media giant Facebook moves ahead in the direction of entering the e-commerce sector as it revealed plans on Tuesday to launch a cryptocurrency called Libra. According to media reports, Facebook has linked with 28 partners in a Geneva-based entity called the Libra Association which will...

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Publicis Capital bags the creative mandate of ZEE5 India

Carrying on with its winning momentum, Publicis Capital has bagged the creative mandate of ZEE5 India, India’s fastest growing OTT platform. The agency will manage the creative duties for the leading OTT brand across their AVOD, SVOD, Regional SVOD and Trade (B2B) verticals.

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Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

iWorld Over The Top Services
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#INDvPAK becomes the most tweeted about ODI on Twitter with 2.9 million Tweets

MUMBAI: India won by 89 runs in Manchester on Sunday to extend their unbeaten streak against Pakistan in the World Cup history. While we saw the rivalry between both teams on the field, the roar of the fans was loud on Twitter. The game broke cricket records by becoming the most Tweeted about one...

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Hungama appoints Tapan Sharma as the vice president for integrated media sales

MUMBAI: Hungama, India’s leading digital entertainment company, has appointed Tapan Sharma as the Vice President for Integrated Media Sales. With over 16 years of work experience in ad sales and content monetization, Tapan comes to Hungama from Gaana where he served as the National Head – Audio...

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