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Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

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#INDvPAK becomes the most tweeted about ODI on Twitter with 2.9 million Tweets

MUMBAI: India won by 89 runs in Manchester on Sunday to extend their unbeaten streak against Pakistan in the World Cup history. While we saw the rivalry between both teams on the field, the roar of the fans was loud on Twitter. The game broke cricket records by becoming the most Tweeted about one...

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Hungama appoints Tapan Sharma as the vice president for integrated media sales

MUMBAI: Hungama, India’s leading digital entertainment company, has appointed Tapan Sharma as the Vice President for Integrated Media Sales. With over 16 years of work experience in ad sales and content monetization, Tapan comes to Hungama from Gaana where he served as the National Head – Audio...

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Facebook and Kiran Rao partner to unleash the power of mobile storytelling

From cinematic canvas to mobile canvas, filmmaker Kiran Rao marked her return to direction with two films made for Facebook India.

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One Digital Entertainment to focus on content localisation, international expansion and tech innovation

Along with focusing on reaching out to global audiences, digital content network One Digital Entertainment is also focusing on the niche regional ones. Meanwhile, localisation of content is a key focus area this year.

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