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YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

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NEW DELHI: Not satisfied with having gained fame as the social media app where people share their music videos, YouTube is now setting up Foundry to help new musicians to gain name and fame.

Music makes up more than 30 percent of videos watched on Google's YouTube, and Foundry is its latest product to create original music. Content from Foundry will be hosted on YouTube itself as well as in the YouTube Music app. The company will highlight videos from Foundry artists in its music app via a playlist feature, and has floated similar initiatives with music industry executives.

YouTube has already hosted workshops with over 25 artistes at its production facilities in Los Angeles and London to teach them how to better use the site. Videos of live sessions recorded during those workshops will first appear on YouTube.

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