iWorld

YouTube Rewind: What India watched in 2015

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/12/14/i%20world%20vod.jpg?itok=_nZn4-yH

MUMBAI: 2015 has been an exciting year on YouTube in India. One saw more and more people consuming content on digital platforms, with YouTube leading the pack. YouTube has garnered a huge fan following not only in terms of the audience but also amongst original content creators in India. While YouTubers like All India Bakchod (AIB) and The Viral Fever (TVF) rose to superstardom, an array of new players also joined in to professionally create videos for YouTube. Even big screen celebrities were seen more open to experimenting with artists online.

As per YouTube Rewind, the top trending YouTube video in India in 2015 was AIB: ?Every Bollywood Party Song feat. Irrfan,? followed by ?Chhota Bheem - aur - Krishna Jodi No. #1.?

In spite of the huge surge in original digital content from YouTubers, it is mainstream media, which still commands YouTube viewership. As per the data, six out of 10 in the list of top most trending videos on YouTube  belong to mainstream media, including television and film.

The data also sheds light on the fact that in 2015, comedy ruled in India. This is evident as five out of top 10 most viewed videos on YouTube were of the comedy genre. 

Grabbing the first spot is the amusing comic music video by AIB: ?Every Bollywood Party Song feat. Irrfan,? which redefined comedy and gave the video a very refreshing twist. AIB?s ?Honest Indian Weddings (Part 1),? ?PK movie Spoof,? TVF's ?Barely Speaking with Arnub | Arvind Kejriwal? are amongst the other top trending comedy videos, which were placed in the list of top 10.

2015 was also a good year for music with Honey Singh?s ?Dheere Dheere Se Meri Zindagi video song (OFFICIAL),? ?Chittiyaan Kalaiyaan Video Song? and ?Badshah - DJ Waley Babu? being the top most trending music video locally.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/netflix.jpg?itok=Q-ezEpg3
India’s ranking falls in latest Netflix ISP speed index

The streaming giant releases a monthly update on which ISPs provide the best primetime Netflix streaming experience.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/MX_Player_800.jpg?itok=abnyc8JG
MX Player's content play for OTT platform launch

In the last two years, India’s media and entertainment industry has witnessed the emergence of several over-the-top (OTT) players. With an ambition to gain a foothold in the burgeoning OTT space, Times Internet recently acquired a majority stake in Seoul-based MX Player. While the company is yet...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Amazon_India.jpg?itok=YdqHxAe_
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/zee5.jpg?itok=lW1J0Csx
ZEE5 presents “Lal Bahadur Shastri’s death – An unfinished story” India’s biggest cover-up

ZEE5, India’s largest and most comprehensive digital entertainment platform for language contentannounce the launch of “Lal Bahadur Shastri's Death - An Unfinished Story

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/hoooq.jpg?itok=lnz1uCy1
What's New on HOOQ

HOOQ, Southeast Asia’s largest video on demand service reveals its content line up for the next three months (August – October). Get ready for an exciting three months filled with fresh blockbusters, classic comedies and same-day as U.S. Telecast series.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/laliga.jpg?itok=eKsOLf20
Laliga lands on facebook in indian subcontinent

In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Netflix.jpg?itok=F7K460Rp
Netflix CFO David Wells to quit

After a 14-year stint in the company, Netflix chief financial officer David Wells plans to step down. Since 2010 Wells served as the CFO, at a time when Netflix started to see its growth. However, he will leave after helping the company choose his successor.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Punit-Goenka.jpg?itok=SUypnvfn
Higher production values of OTT content won't put pressure on TV biz: Punit Goenka

With the growth of OTT market, all the big four broadcasters in India have ramped up their investment in digital ventures. To woo the online viewers, OTT platforms are producing high cost shows especially when it comes to originals. While there have been concerns that higher production values of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/mx.jpg?itok=iFfUiuvI
MX Player appoints Viraj Jit Singh as Revenue Head

MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head - Revenue .

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories